Slide 3

The strategy for Toronto FC involves recognizing the important role of sponsors like BMO, Kia, and Skoshebank. These partnerships can help to create a unified fan experience by combining the sponsors' brand stories with Toronto FC's female Diamond graphic. By focusing on shared values of empowerment, community involvement, and inclusivity, they aim to connect sponsors with the underrepresented female fan base. In formulating our strategy, we are recognizing the influential role of established sponsors like BMO, Kia and Skoshebank, acknowledging their extensive consumer reach and market impact leveraging. These partnerships present an opportunity to synergize sponsor initiatives with Toronto FC's female Diamond graphic, fostering a unified and engaging fan experience. Our rational position on mutual benefits derived from these compilations aiming to interwine the sponsors' brand narratives with Toronto FC's ethos. By aligning shared values like empowerment, community involvement and inclusivity, we are cultivating a deeper connection between sponsors and the underrepresented female fan base.