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Join Annie as she interviews Hope Mosher, a communications student, graphic design intern, and former owner of "Hopeful Designs Shop", and discusses how brands create environments that impact us and that consumers can engage with. 0:0 Intro 1:00 Hope's story 3:05 Brand: more than just a slogan or logo 4:30 How brand affects us in our daily lives 8:00 Making a company's mission your own 11:15 Marketing what is actually there 15:00 Closing thoughts