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Digital marketing in 2024 is about building a positive brand image in consumers' minds. It involves using common tools like Excel, PowerPoint, Word, and Canvas, with Excel being particularly important. Additionally, there are mandatory tools for creating a brand image that you need to learn. So, welcome to the world of digital marketing in 2024. Digital marketing is the process of building a favorable brand image in the minds of consumers. So, digital marketing has two types of tools, common tools and mandatory tools. In common tools, excel, ppt, word and canvas are very important. Excel is the backbone of digital marketing. In mandatory tools, you need to learn how to create a brand image.