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TikTok is expanding its platform to include Sales Marketing Cloud, giving users access to market sales. This new feature allows users to create a marketplace and link their own product catalog to TikTok business. It also includes TikTok management to help businesses increase their ad conversion rate. The integration will be synced in real time, saving marketing teams time and giving them easy access to leads. This feature will help maintain the number of ads on the app while allowing users to share their own business and have control over their marketing. In this week's news, I noticed the popular social media everyone is using today, which is also known as TikTok was expanding their social media platform to add Sales Marketing Cloud to give users access to market sales. I decided to do more digging into TikTok's new integration feature for Sales Marketing Cloud through their TikTok website, which also includes a ton more information and more resources into their social media platform and insights. This new feature allows the app to not only allow users to take pictures, videos, and upload them onto the internet for others to see, but to also give users access to a worldwide business center. This is very major because not many other social media platforms such as Snapchat, Twitter, Pinterest, and Instagram will allow you to create a marketplace. This provides users around the world to come together to buy merchandise, share, and be able to link your own product catalog to TikTok business. This new feature also includes TikTok management, which will also help businesses have more access and gain more control to increase their ad conservation rate over their marketing. Found on TikTok's official website, they mentioned that they believe their new integration with Sales Marketing Cloud will be beneficial for users and help market teams capture, curate, and convert leads for their business. They also included that this new update will be synced into TikTok in real time, giving marketing teams to save time and have easy access leads. I believe this new feature will be beneficial for users because it will help maintain the amount of ads we come across on the app on a daily basis, while also helping others be able to share their own business and be able to have control over their own marketing. Thank you.