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Lead sourcing is a simple concept of how potential customers find out about your product or service. Instead of relying on self-help books or YouTube videos, focus on learning lead sourcing. By identifying lead sources and planning campaigns that match customer needs, your company can reach more clients efficiently and effectively. Rather than reading your self-help books and endlessly seeking for the right YouTube video to watch, why not focus your energy on learning lead sourcing? The idea of lead sourcing is super simple, it is how a potential customer or client first finds out about your product or your service. By identifying your lead sources and strategically planning your campaign to match your customers needs, if done correctly, can help your company reach more clients more efficiently and effectively.