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âPeople 'talk about' collaborating and co-creating, yet thereâs still more talking, than actually doing it? Awareness of the need to collaborate has increased. Good! More collaboration is underway. Better! So is 'collaboration washing,' those looking to out-compete by pseudo collaborating. Not so good, yet understandable given pervasive patterns that have become normalized. What does collaboration look like in action, in its many forms? How can we step it up?"...