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Planting the membership seed during check-in is important. It introduces the idea of membership and allows clients to think about the benefits before check-out. Keep it brief and simple. For example, mention the membership program offering savings on facials and enhancements. Discuss the details later. Planting the membership seed during check-in is a critical step in the client journey. It introduces the concept of membership in a casual way, allowing the client time to consider the benefits before check-out. Keep it short, sweet, and to the point. This could sound like, We have a great membership program that will offer savings on your facial and enhancements, among other perks. We can chat more about the details after your service.