Untitled notebook (1)

Harry and Natalie Reed, siblings with different career paths, are the focus of this deep dive. Harry is an engineering manager at Sky and is passionate about his startup, Sygentic, which aims to create intelligent AI phone agents for customer service. Natalie has had successful roles at ASOS and Harrods, showing her skills in managing projects and teams. Sygentic AI uses advanced machine learning to go beyond traditional chatbots and provide a more human-like customer service experience. The question is whether Harry and Natalie can successfully work together as siblings to build a successful company, considering the challenges and pressures that come with it. Hey everyone, ready for another deep dive? Today, we're gonna look at Harry and Natalie Reed. Yeah, siblings making their mark on the tech scene, but in totally different ways. Totally different ways. Both graduated from Queens University, Belfast, but. They've taken such interesting paths. Right, so we've got Harry, engineering manager at Sky in London. Solid background software and electronic systems engineering. But what got me really interested is his passion project, Sygentic. Yeah, Sygentic wants to create intelligent AI phone agents, like it could really change customer service. Imagine that, automating support functions across like all of these different channels, creating a seamless and efficient experience for customers. And you know what's really interesting? Harry's ready to leave his job at Sky. Wow, yeah, to pursue his dream of building Sygentic into something big. That takes guts, you know. Definitely shows how much he believes in it. But you know, startups are always risky. Of course, now Natalie. She's done really well too, but in a different way. She was at ASOS for over five years. And it climbed the ladder there, as a delivery manager to platform lead. Exactly, so clearly she likes fast-paced environments and new challenges. But then she moved to Harrods, senior platform lead. And she's been hinting on LinkedIn about wanting something more. So it makes you wonder what's next for her, right? Yeah, I mean, could she be thinking about joining Harry and Sygentic? That's something we need to think about as we go through their stories. But first, let's go back to Harry at Sky. What does he do there? And did those experiences prepare him for building a startup? Okay, so from what we can tell, he was managing a team of engineers. Probably working on really important parts of their tech. He probably did it all, you know, planning and running projects, making big technical decisions. That kind of experience is like gold for a startup. You need strong leadership to build a company from nothing. You need to make tough calls and really understand how to build great teams. Totally. And it's not just about the technical stuff, right? Remember he volunteered as a student mentor with the Diana Award? Oh yeah, that tells you something about him. He likes to teach. He wants to guide others and create a good learning environment. Those are all super important for a startup. Absolutely, teamwork, adaptability, having a shared goal. Almost like he's been preparing for this his whole career, wouldn't you say? Yeah, it's interesting. He has the technical skills, the leadership, the mentoring mindset. I think it all leads to success for him. Definitely. Now what about Natalie at ASOS? What skills did she get that would help SysigStick? Well, ASOS moves fast. They develop quickly. She probably got really good at adapting, thinking on her feet, getting things done fast. Right, and her roles there show she probably learned how to manage big projects, lead teams, work with lots of different people, all essential startup skills. I'm really curious about the platform lead part. What platforms did she work on at ASOS? How would that help SysigStick? Because that's basically building a platform for AI-powered customer service, right? Good question. We don't actually know the specifics of what she worked on, but we know ASOS and her titles, so she was probably involved in stuff that supported their online business. Stuff like what? E-commerce, customer relationship management systems, maybe even the personalization or recommendation stuff. So a lot of that could transfer over to SysigStick. For sure. Managing developers, working with complicated systems, making sure things can grow and stay reliable, those are all challenges she faced at ASOS. And there'll be challenges at Sygentic too. Exactly. Even her move to Harrods could have helped her. I mean, we don't know why she moved. Right. But Harrods is luxury. They probably have really advanced systems for managing customers and giving them those personalized experiences. So maybe she learned even more that she could bring to Sygentic. Possibly, but before we get too far ahead, let's look closer at Sygentic itself. What is Sygentic AI and how does it actually work? We've said it could revolutionize customer service. But what makes it different from the normal chatbots and virtual assistants? Is it as smart and game-changing as Harry thinks? Well, that's where it gets interesting. Sygentic goes beyond those simple rule-based systems. It uses Sygentic AI. It's artificial intelligence, but it's designed to be, well, more human, more human. Like it can actually understand and adapt to things. So it's not just programmed to answer certain things, but it can figure out difficult situations. Exactly. It's not like those annoying phone menus where you have to press a million buttons. Oh my gosh, I hate those. Press one for this, press two for this. Right. They're so limited, those chatbots. They just have those pre-programmed responses and can't handle anything complicated. So frustrating. Totally. But Sygentic AI is built differently. It uses advanced machine learning, specifically large language models, LLMs. LLMs. Okay, so those are trained on tons of text and code. So they learn language better. Yeah, much better. It's like giving them a crash course in human communication. So they're not just looking for keywords. They're processing information and learning like we do. You got it. They start to see the nuances, understand context, even predict what someone might say next. Wow. That could really change customer service. An AI that understands when you're frustrated, knows what you need, gives you a solution. Like talking to a person, but better. Exactly. No waiting on hold, no misunderstandings. And because LLMs are always learning, they can handle way more stuff than a normal chatbot. Even those really hard problems you usually need a human for. Yep. So yeah, Sygentic could really shake things up in customer service. But building a successful company takes more than just cool tech, right? Right, you need a plan, a great team, and you need to be able to keep up with the market. That's where Natalie could come in. She's done it all before. Fast-paced tech environment. She knows how to build teams, handle big projects, and make decisions that get results. And her understanding of platforms is so important here. Sygentic is a platform for AI customer service agents. Right, it's like her whole career at ASOS was training for Sygentic, especially if she takes a leadership role and builds the platform. It's like their paths were meant to cross. Harry with the vision and the tech skills and the passion. And Natalie with the leadership skills and the know-how to make it real. It's exciting. Like a real-life story playing out. It is. But we can't forget the human side of this. Working with your sibling, that can be tough. Definitely. Building a company together, even tougher. Sibling relationships are complicated anyway. Add in all the pressure of a startup, and wow. Right, shared vision, decision-making. Yeah. Different opinions about how to grow the business. Yeah, and what about their roles? Can they set boundaries, stay professional, or will their personal stuff get in the way? What happens if Sygentic struggles or fails? Will it hurt their relationship or make it stronger? Lots of questions, but there's also something kind of beautiful about it. Harry, the innovator, with this big vision of AI changing everything. And Natalie, the experienced leader, looking for something new and meaningful. Like it was meant to be. But will their skills and experience be enough? We'll have to see. That's the big question, right? Can they use their connection to build something amazing? Or will the pressure tear them apart? It's fascinating. And it makes you think about family and startups in a whole new way. Can those family ties help, or do they just make things harder? People have been debating that forever. Some say family businesses are doomed to fail because of all the emotional baggage. Others say that closeness creates trust and loyalty that can make a company amazing. So no easy answers. It depends on the people involved, right? Absolutely. Their personalities, what they want, and how strong their relationship is. For Harry and Natalie, we just have to wait and see what happens. One thing's for sure is gonna be interesting to watch. We've learned so much about them and Sygentic already. But the real story is just starting. Will they build a great company together? Or will it all fall apart? We'll find out. This deep dive has been awesome. We've talked about ambition, innovation, family. It's all here in the story. But now it's up to Harry and Natalie. And we get to watch. They could succeed, but there's risk too. It's gonna be a wild ride. It feels like we're at a turning point with them now. Yeah, will Natalie join Harry at Sygentic? Will they work well together? Or will being siblings be a problem? Yeah, it's a big decision. We talked about the good things, right? Like, siblings just get each other. They have that built-in trust. Right, but let's be real. Sibling rivalry is a thing. Especially when so much is at stake. Think about it. They've probably been competing their whole lives. Yeah. You know, for attention, for grades, maybe even for the same friends. And now they're thinking about building a company together. That's a lot of pressure. Old habits die hard, right? It's like they're playing poker with their relationship. And the stakes are high? Really high. So can they handle it? Do they have the skills to deal with all that? Can they set boundaries? Not let their egos get in the way. Can they focus on Sygentic? Those are the big questions. It's not easy to separate personal stuff from business, especially with family. Especially with siblings. Right, and there are tons of stories about siblings who built amazing businesses together. The Wright brothers. Yeah, or Ben and Jerry's. They turned their passion and their family into something huge. So maybe Harry and Natalie can do it too. Maybe. If they can talk to each other, be honest, respect each other's strengths, and handle the tough stuff in a mature way. So they need to find that balance between working together and competing. Between using their history as a good thing and not letting it hold them back. Exactly, it's like walking a tightrope. One wrong step and it all falls apart. But if they can do it, if they can use that connection to fuel their creativity, it can be really powerful. So do you think they can do it? Make it work? Or is it all gonna blow up? It's too early to tell, but they seem to respect each other. Harry definitely values Natalie's experience. And Natalie seems like she wants to be part of something big and new. Maybe working with Harry is the answer. Could be. As we wrap up this deep dive, I want you to think about this. Do you think Harry and Natalie can overcome the sibling stuff and make Sagentica a success? Or will their family be their downfall? It's probably somewhere in between. It's a story that's just getting started. This deep dive has been amazing. We talked about so much ambition, innovation, family dynamics. But now it's up to Harry and Natalie to write the ending. And we're here to watch it happen. There's potential, but there's risk too. It's a story that's gonna keep us guessing. So as we finish up, we want you to think about Harry and Natalie's journey. What are the bigger implications of their choices? Can they beat the odds and achieve something great together? Or will they be their own worst enemies? Those are the questions that'll decide their future and maybe even the future of customer service. And that's a story worth paying attention to.