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Kaitlin Thomas presented on When Los Angeles (WIN) and its impact on over 14,000 children and families in LA. WIN provides prevention and early intervention services, including therapy and case management, to children aged zero to five. They work in partnership with the LA Department of Mental Health. WIN's strategies for success include targeting individual donors who are financially secure and engaged, offering therapy sessions at $100 each, and focusing on providing bilingual mental health therapy and in-home care. They have achieved a return on customer investment of 250% and prioritize customer contribution, commitment, and championing. Donor engagement is driven by storytelling, and WIN is working towards diversifying its donor base. Their commitment to enhancing donor experiences and increasing contributions allows them to extend their reach and offer vital mental health services. Good evening, everyone. My name is Kaitlin Thomas, and I'll be presenting on my organization When Los Angeles. In the past year, WIN has had a profound impact on the lives of over 14,000 children and their families throughout Los Angeles. Our reach extends from South LA to the West Side. At WIN, we're proud of our innovative award-winning model for prevention and early intervention. Our approach combines in-home caregiver child psychotherapy with case management, all focused on delivering measurable outcomes. This foundation of relationship-based care really does set us apart. But we don't stop there. WIN also hosts community events and provides education and resources to families with young children, specifically those age zero to five, who are facing adversity. We do all of this in partnership with the Los Angeles Department of Mental Health. Our award-winning care aims to provide families with positive experiences and the support that they need to heal together, build resilience, and most importantly, prevent the transmission of intergenerational trauma. Now let's dive deeper into our strategies for success. First, I identified our donors and prospects through behavioral data. Our donors primarily fall into the following categories. They are typically individuals and families in Los Angeles who are financially secure in age 35 or older. Many of them work professionally in the mental health or child development field. And we've noticed that most of our individual donors are high-value donors or monthly or seasonal donors, which really shows their consistent support. Moreover, our major donors actively engage with WIN by attending our annual gala, they participate in fundraising and event planning, and they share WIN with their peers. Moving on to step two, I narrowed down specifically to the therapy program at WIN. We currently have about 90 family clients with children age zero to five. The unit price for one therapy session is set at $100. Major individual donors in partnership with corporate donors and the Department of Mental Health contribute around $400 a month, enabling our WIN families to receive four therapy sessions monthly. This results in an annual demand of 5,200 per year with growth sales reaching 468,000 and a gross margin of 234,000. Moving on to step three, at WIN our primary focus is on providing bilingual, so English and Spanish, mental health therapy paired with intensive case management for families with children age zero to five in Los Angeles. What sets us apart from other therapy nonprofits is our specificity in targeting this age group and our commitment to providing in-home care. Science shows homelessness, substance abuse, chronic adult mental illness, and suicide are strongly correlated with early childhood trauma, so only targeting adults struggling with these issues have proved ineffective and very expensive. Therapy and support for parents and children during early childhood when the brain is still forming can prevent later addiction, school failure, violence, and mental health issues that arise as traumatized children then become adults. I'm going to share a quote from one of our clients that encapsulates the essence of what WIN stands for. After my daughter was born, I had lots of anxiety. Some days I didn't have the energy to get out of bed or take a shower. Before WIN, I wasn't sleeping, I was losing my hair, and I didn't know if I could pay the rent. I was so stressed. I didn't know I could be a good mom. I feel lucky because I can be the one who gets help. With WIN, I can end this cycle for my family so my daughter has a better future. Moving on to step four, our return on customer investment at WIN stands at an impressive 250% yielding an incremental gain of $1,000. Here's the rationale behind this gain. It's based on the average individual donor contribution per year coupled with our success in securing million-dollar governmental contracts through DMH, or the Department of Mental Health, and our strategic marketing initiatives that attract new donors, ultimately leading to higher profits. Moving to step five, we understand that sustaining this success requires a commitment to the three C's. First, we have customer contribution. The initial income flow from our donors is $5,200 per year that provides WIN therapy sessions to our clients. Next is our customer commitment. We actively engage our donors to ensure regular and sustained giving. We offer options for donors to make automatic monthly contributions, host engaging fundraising events, and really create those impactful marketing campaigns like a matching donation initiative. And lastly, for our customer champions, at WIN, we believe in involving our board and top donors through committee participation. This not only connects them with the organization, but also allows them to provide valuable feedback and actively contribute to our success. Before I conclude, I want to share a few additional insights. We've noticed that our donor engagement is driven by our storytelling efforts. By sharing the stories of the families we've helped, we create a deeper emotional connection with our donors, and this has resulted in an increased retention rate and contributions. Furthermore, we've embarked on a journey to diversify our donor base. We recognize the importance of inclusivity and are actively working to engage with donors from various backgrounds and age groups. This not only expands our reach, but also ensures the sustainability of our mission. In conclusion, our dedication to enhancing donor experiences through strategic initiatives, personalized engagement, and transparent communication really does set us apart. We are committed to building deeper connections between our supporters and the life-changing work we do. With innovative programs like exclusive donor events and impactful storytelling, we aim to create a profound connection between our supporters and our mission. Ultimately, our success in increasing donor retention and contributions enable us to extend our reach, offering vital mental health services to more individuals in need. Together with our donors as our partners, we are collectively building a brighter future for mental health, one where no one suffers in silence and everyone has access to the support and care they deserve. If anyone has any questions or feedback, feel free to let me know. Thank you all for your time and support.