threats

With the changing trends and technology, businesses, including YouTubers, face various threats. The algorithm changes can affect video visibility, leading to a decline in viewers and subscribers. Copyright claims are also a concern, as YouTube has criteria that must be followed. Negative feedback and controversies can harm a YouTuber's reputation and confidence. Market saturation makes it challenging to stand out and attract a dedicated following due to the abundance of similar content and competition. With the change in trends and technology advancement, there are threats to every business. For a YouTuber, algorithm matters a lot. The changing in algorithm can affect the visibility of the videos and may result in a decline in viewers and subscribers. There are copyright claims as well. With YouTube being a global social platform, it has some copyright criteria that are to be followed. Hence, any YouTuber considering a client as well should be careful and aware of using materials that would not lead to any such issue. There are negative feedbacks by the users. Sometimes YouTubers receive negative comments or controversies towards the content they produce which can harm the YouTuber's reputation on the platform and maybe even outside the platform. They can also lose some followers and lose their confidence in creating new content or trying something new. Market saturation might also affect. It is difficult to stand out and draw in a devoted following on YouTube due to the abundance of fitness and lifestyle related videos and competition between other fitness and lifestyle YouTubers.