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In cold emails, it's important to shift the focus from yourself to the prospect. Avoid mentioning your accomplishments and instead highlight how you can assist them and address their needs. You need to stop talking about yourself in your cold emails. Your cold emails should be focused on the prospect and not on you. Shouldn't be talking about how you've been in business for 20 years or you have this certificate or this award. Talk about how you can help them, relieve their pain points and get them more benefits.