BigCommerce is a platform that helps brands build and market their businesses. To optimize BigCommerce stores for growth, it's important to focus on techniques such as SEO, post-purchase recommendations, product page videos, customer reviews, self-purchase discounts, community engagement, running contests, post-purchase emails, checkout process optimization, and personalized product recommendations. These strategies can increase website visibility, sales, customer engagement, and overall customer satisfaction.
BigCommerce is a leading e-commerce platform that helps brands build, design, develop, and market their brands. BigCommerce makes it feasible for brands to effortlessly create a drastic digital presence for their businesses. Consequently, multiple BigCommerce website development services help brands create e-commerce stores. MapPress Technologies is one such company. Thus, in this blog, we will explore the tricks to optimize BigCommerce stores for higher growth. Techniques to Optimize BigCommerce Conversion Rate Search Engine Optimization SEO Enhancements Improving how your online shop shows up in search engines is super important for getting more people to visit it.
Even though platforms like BigCommerce already have some ways to help with this, there's more you can do to stand out. First, make sure your site uses HTTPS for security. Then, connect it to Google Analytics to see how many people are visiting. You can also upload a sitemap to Google Search Console, which helps Google understand your website better and list it in search results. Lastly, fill out all the details about your products on your BigCommerce store so Google can show them better in search results.
Post-Purchase Recommendations Another great way to increase sales is by suggesting more products to people who have already bought from you. It's smart to show them things they might like based on what they have bought in the past. You can do this on BigCommerce with features like EasyUpsell. These tools help you make suggestions based on what people have got before, making them more likely to buy again. Product Page Videos Adding videos to your product pages can make a big difference in how many people buy from you.
And when people understand the product better, they are more likely to buy it. Research shows that when websites have videos on their product pages, people spend more money when they buy. So, if you can, try adding short videos that explain your products and why they are great. Customer Reviews Showcase Showing reviews from other customers can also help people decide to buy from you. Lots of people read reviews before they buy something online, and if they see good reviews about your products, they're more likely to buy from you too.
You can do this on BigCommerce by adding a feature that lets people leave reviews on your product pages. Self-Purchase Discounts If you want people to buy more stuff from you at once, offering them discounts for buying in bulk can help. You can do this on BigCommerce by using a tool or manually. This lets you set up discounts for people who buy a lot of stuff at once, which can help you sell more. Community Engagement Getting your customers involved in your store community can help too.
When people see other people talking about your store on social media or leaving reviews, they're more likely to trust your store and buy from it. You can do this on BigCommerce by asking people to leave reviews after they have bought something. Running Contests Where people can win stuff if they share about your store on social media, or showing posts from your social media accounts on your store's homepage. Post-Purchase Emails Sending emails to people after they have bought something can help keep them interested in your store.
Emails also add some personality to their emails to make them more fun to read. This helps people feel like they are part of the community and makes them more likely to buy from the store again. Checkout Process Optimization Making it easy for people to buy stuff from your store is really important. If it's too hard for them to check out, they might give up and leave without buying anything. Tools like Optimize One-Page Checkout on BigCommerce can make the checkout process simpler and faster, which can help you sell more stuff.
Personalize Product Recommendations It means suggesting items based on end-of-life conditions.
