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The speaker is recording an Instagram ad copy in different takes, trying to convey a message about his journey from being a full-time firefighter to a full-time dad. They are using a comment and hashtag strategy for their Instagram post. They are struggling with getting it right but remain determined to succeed. Instagram, ad copy, short form, take one, comment, hashtag strategy and I'll share the exact steps that I've taken to go from full time firefighter to full time dad. And cut. Alright, let's see if that's, I'm just going to crack out another one, okay, alright this time with feeling that, alright, Instagram, ad, short copy, take two, cut, okay, Instagram, ad, short copy, take three, comment, hashtag strategy and I'll share the exact steps I've taken to go from full time forest firefighter to the full time dad. Okay, cut. Alright, we can do this Matty, it's okay, we can do this, we're not burning any real or anything like that, we're going to say, comment, hashtag strategy, okay, Instagram, ad, short copy, take four, comment, hashtag strategy and I'll share the exact steps I've taken to go from full time forest firefighter to full time dad, cut.