Think Like a Marketer, Train Like an L&D Pro

"Think Like a Marketer, Train Like an L&D Pro" by ATD Press shows how L&D can benefit from marketing principles. Key takeaways: Engage both thinking styles: Use storytelling and visuals to appeal to intuition and logic. Understand your learners: Create detailed learner personas and map their learning journeys. Develop effective content: Tailor content to learner needs and preferences. Leverage technology: Utilize marketing automation and data analytics for efficient delivery and impactful meas