Case Study VA Job - Normal Voice - Millie

Dove is launching the Inner Beauty Campaign to shift the focus from outward physical appearance to inner beauty. They aim to inspire women to prioritize their well-being and recognize that beauty comes from within. They will spread their message across the New York subway system and create Dove Nests in cities across the U.S. These sanctuaries will provide peace of mind with soothing interiors, comfortable seating, flowers, and aromatherapy. Dove wants to redefine beauty in every woman's life by cultivating positive feelings. For so long, women have been held to a standard of beauty that only defines them on their outward physical appearance. For the last 20 years, Dove has made strides helping women to feel comfortable about their physical appearance and outward beauty. For the next 20, we want to focus on their inner beauty. Introducing the Inner Beauty Campaign. Dove is on a mission to ignite inspiration in women worldwide, urging them to recognize the intrinsic beauty they experience when they simply feel good about themselves. Starting with our Out of Home poster series, we'll be spreading our message of inner beauty across the New York subway system. And with our 30-second TV spot, we aim to inspire women to prioritize their own well-being, inviting them to recognize that beauty comes from within. To aid you in finding your inner beauty, we're introducing Dove Nests. Our guerrilla campaign will take place across a vibrant landscape of cities across the U.S. We are creating uplifting sanctuaries strategically positioned in areas where finding your inner beauty may seem challenging. These Dove Nests promise to provide individuals peace of mind by featuring warm and soothing interiors, comfortable seating, vibrant seasonal flowers, and aromatherapy. Join us on this empowering journey as Dove strides to cultivate positive feelings and redefine the very essence of beauty in every woman's life. You don't feel good because you're beautiful. You're beautiful because you feel good. Dove. Find your inner beauty.