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The first episode of Brand Chronicles by Manu explores the captivating history of the iconic brand, Puma. The podcast delves into how Puma became synonymous with athleticism, fashion, and innovation. Founded by shoemaker Rudolf Dessler in 1948, Puma quickly gained popularity among athletes for its groundbreaking innovations in sportswear. Puma's impact extended beyond sports, as it ventured into track and field and redefined footwear in the world of fashion. Today, Puma continues to push the boundaries of performance and style through collaborations and involvement in various sources. The brand has been a source of inspiration for generations, empowering athletes and individuals alike. Welcome to the first episode of Brand Chronicles by Manu, the podcast where we dive deep into the stories of iconic brands that have left an indelible mark on our lives. I'm your host Manu Bhatt, and today we have an exciting journey ahead as we explore the captivating history of a brand that has not only shaped fashion and sports, but have also changed the lives of people around the world. The brand is none other than Puma. Puma, with its sleek logo and distinctive style, has become synonymous with athletism, fashion and innovation. But do you know how this global powerhouse come to be? The story of Puma is a remarkable tale of ambition, creativity and a relentless pursuit of excellence. Our journey begins in the small town of Germany in the aftermath of World War II. It was in this humble setting that Rudolf Dessler, an innovative shoemaker, had a vision. He wanted to create athletic footwear that not only performed exceptionally, but also looked stylish. In 1948, he founded Puma, named after the agile and fast big cat. He wanted to make shoes that empower athletes and inspire them to push their limits. And that's precisely what he did. Puma quickly gained popularity among athletes for its groundbreaking innovations, such as the Puma Atom, the world's first soccer kit with screw and studs. The innovative approach to sportswear would forever change the game. But Puma's impact didn't stop at the shopper field. In the 1960s, the brand ventured into the world of track and field. Sven Bold, the fastest man on the earth, made a statement, Puma believed in me when no one else did. They helped me achieve the impossible. Bold's electrifying performances not only solidified the legacy, but also catapulted Puma into the spotlight, making it a go to the brand for track and field enthusiasts. But Puma's influence goes far beyond sports. In the world of fashion, the brand has redefined footwear. Puma has sponsored legendary athletes like Hussein Bold, Serena Williams, and etc. Today, Puma contributes to innovations, pushing the boundaries of performance and style. From collaborations with high profile celebrities to their involvement in sources, Puma remains at the forefront of change. So as we wrap up this episode of Brand Chronicles by Manu, it's a reflect on how Puma has changed lives from athletes, breaking records to individual, making fashion statements. Puma has been a source of inspiration for generations. Whether you're sprinting towards your dreams, making a statement with your style, or getting close to your heart. Remember that Puma, with its history of empowerment and innovation, is right there with you, every step of the way. Thank you for joining us today on Brand Chronicles. We hope you enjoyed this journey through the remarkable story of Puma. If you have a brand story you would like us to explore in the future episodes, or if you simply want to, share your thoughts. Don't hesitate to reach out through the link given below.