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The fashion industry has traditionally excluded disabled bodies from the media, with only 0.2% of fashion campaigns featuring models with physical disabilities. This is because they don't fit the beauty standard, which historically has focused on qualities such as being blonde, white, tall, and thin. Many disabled models have faced challenges entering the industry because they don't fit this standard. Even though some clothing brands have created separate branches for disabled people, this can undermine their sense of equality and self-esteem. For as long as we know, the fashion industry has refused to put disabled bodies in the media. According to Rogers, models with physical disabilities are only featured in about 0.2% of fashion campaigns. This is because they don't fit the beauty standard. Well, you may ask, what is the beauty standard? According to the article, Why Representation and Disability Matters in the Fashion Industry, Historically, modeling relied on a stringent group of ideas concerning beauty, blonde, white, tall, and thin. Many disabled models have come out and said that they had struggled getting into the industry due to not fitting in to what the industry deemed as beautiful. Sadly, this is what we see everywhere. Just look at Victoria's Secret models and even American Eagle models. While we see a little bit more of inclusivity with American Eagle, we still fail to see disabled bodies. We did, however, find that many clothing brands make a separate branch for disabled people to show them off as heroes for being able to wear clothes like abled-bodied people. This ruins the idea that disabled people are the same as everyone else, and it also destroys their self-esteem and sense of worth.