Lenovo Dallas Cowboys

Digital transformation is revolutionizing the way we live and work, including how we experience sports events. The Dallas Cowboys, a Lenovo partner, are utilizing digital technology to provide amazing interactive experiences for their fans. They offer virtual tours and even AI-generated holograms for fans to have conversations with the team owner. This technology is also used by their employees to enhance collaboration and productivity in a secure environment. Digital transformation is changing the way we work and play, from the office to home, to a stadium full of fans on any given Sunday. Technology is there driving the experience. The Dallas Cowboys are a Lenovo partner. With 500 full-time employees, more than 21 million U.S. fans, and game attendance of almost a million people each year, they're using digital technology to create best-in-class interactive experiences to engage anyone, anywhere. They offer virtual personal tours and real-life conversations with owner Jerry Jones through an AI-generated hologram. And this type of experience extends to their employees, who expect state-of-the-art technology to help them drive collaboration and productivity in a secure environment.