Shift

Over the past few years, despite facing challenges, you have consistently provided excellent hospitality, taken care of your staff, and created memorable experiences for your communities. You have adapted, used data and technology to grow your business, and overcome obstacles. Now, we are here together to discuss what comes next and shape the future. It's not just about survival, but thriving. We are raising the bar for ourselves and each other, creating magic, changing lives, and building lasting businesses in our communities. This work is important and it's time for our shift. It's been a wild ride these last few years, but no matter what was thrown your way, you did everything in your power, and maybe even beyond, to continue providing next-level hospitality to your guests, taking care of your staff, and giving your communities a place to create new memories. You improvised. You adapted. You evolved. You used data and technology to grow your business like never before, and you unlocked opportunities to do what you do best, create unforgettable experiences. You got up. You got your feet under you, and you kept moving forward. And that's why we're here, together, as a community, to talk about what's next, and to shape the future. Because it's not about surviving, it's about thriving. Together, we're raising the bar for ourselves and each other. We'll create magic, we'll change lives, and we'll build lasting businesses at the heart of our communities. This is the work we choose to do, and it matters. We're up. It's time for our shift.