Three Dimensions of Communication

1. Ethos (Credibility): Establishes the speaker’s credibility or character. Example: “With over 40 years of experience in chemistry, I assure you this method is effective.” 2. Pathos (Emotion): Appeals to the audience’s emotions. Example: “Imagine the pain of a child denied basic healthcare—this is why we need reform.” 3. Logos (Logic): Appeals to reason using facts, statistics, or logical arguments. Example: “Studies show a 40% increase in efficiency when solar panels are installed.”