Final 2 - 3 stages of customer awareness

There are three stages of customer awareness: unaware, problem aware, and solution aware. It is important to target customers at each stage. In the unaware stage, customers don't know they have a problem, so you need to educate them. In the problem aware stage, customers know they have a problem, so address their concerns and provide information. In the solution aware stage, customers know your solution is perfect for them, so offer incentives to encourage them to buy. Many companies focus only on the third stage, but by focusing on the first two stages, you can differentiate yourself and reach more potential customers. There are three stages of customer awareness, and ideally you should be targeting at each of the stages. So what are they? Well, the first stage is unaware. There are three stages of customer awareness, and ideally you should be targeting at each of these stages. So what are they? Well, the first stage is unaware. The customer is unaware of the problem, so it's your job to educate them on it. For example, if they don't know what their problem is, you say, Mr. Homeowner, if you've recently been hit with a hailstorm or severe windstorm, it could cause you thousands in water damage from leaks and increase energy costs if you don't get it repaired. The second stage is problem aware, so they know that they have a problem. Now you just have to tell them more about it and address their concerns. So find out what people are searching for and answer their questions. And the third stage is solution aware. They know what the problem is. They know who you are, they know what you do, and they know that your solution is perfect for them. They're on the brink of becoming a customer. All you have to do is give them incentives and bonuses for them to buy. So most companies focus only on the third stage with promotion after promotion, but by focusing on the first two stages as well, you differentiate yourself and you expand your reach to way more potential customers and you're warming those people up over time. And not a lot of grouping companies are doing this. There are three stages of customer awareness. There are three stages of customer awareness, and ideally you should be targeting... There are three stages of customer awareness, and ideally you should be targeting... There are three stages of customer awareness, and ideally you should be targeting... So what are they? Well, the first stage is unaware. The customer is unaware that they have a problem, so your job is to let them know about the problem and educate them on it. For example, if a homeowner has recently been hit with a hailstorm, you say, Mr. Homeowner, if you've recently been hit with a hailstorm or severe windstorm, it could cause you thousands in water damage from leaks or increase energy costs if you don't get it repaired. So the second stage is problem aware. They know that there's a problem, now you just have to address their concerns. So find out what these people are likely going to be searching online and answer those questions, so that way you become the authority and the educator, and they go with you. Now the third stage is most aware. They know what you do, they know who you are, and they know that your solution is perfect for them. They're on the brink of becoming a customer. All you have to do is give them bonuses and incentives for them to buy. So most companies focus only on the third stage, with promotion after promotion, and not a lot focus on the first two stages. If you do focus on the first two stages, you're going to be greatly increasing your reach and warming up those potential customers that a lot of other roofing companies never reach.