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Facebook ads are important for aesthetic business owners because they help test the customer journey and determine if customers are progressing as intended. If not, adjustments can be made to improve the process. Here are five reasons why Facebook ads are important for you. As an aesthetic business owner, number one, it tests your existing customer journey and tells you whether your customer is moving from one stage to another as planned or not. If yes, great. If not, make changes in your customer journey.