Differentiation vs Positioning

Phoebe, a brand strategist, explains the difference between differentiation and positioning. Differentiation helps you stand out from competitors by being unique, like being the only yellow brand among blue brands. Positioning is about owning a space in the minds of your target audience, being the first thing they think of when they think of your product or service. This information can help you strategically build your brand. Yo, hi, I'm Phoebe, I'm a brand strategist, and I help brands become the number one choice of their target audience. How? Well, through brand strategy. Okay, so for today, let's talk about differentiation and positioning. What's the difference between the two? So I'll try to make this as simple as possible. Differentiation is more of a marketing tactic to help you easily stand out from the rest of your competitors. Here's an example. Among the blue brands, you're the only one that is yellow. So it's like you're breaking the pattern, which makes you more visible or which makes you stand out from the others. Meanwhile, positioning is all about owning a space in the minds of your target audience. Because you could be the only yellow brand. But the question is, are you actually the first thing that comes into people's minds when they think of seafood? Well, that's assuming that you own a restaurant serving those kinds of food. So yeah, that is differentiation versus positioning. I hope this has somehow provided more insights on how you can strategically build your brand. If you need any help, I'm 1DM away.