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This is a podcast called the Snapcast that provides valuable strategies for business success. The host, Caroline Patrick, shares insights from successful companies on how to attract and retain customers. She emphasizes the importance of staying ahead of competitors and offers free tools and training on her website, SnapConsultancy.com. Welcome to the Snapcast. This is the podcast to listen to if you're a business leader searching for that cutting edge advantage to propel your business forward and skyrocket your success. On this show, you'll learn how the most successful companies in the world attract, acquire and retain customers from the most successful leaders in their industries and how they stay ahead. I'm your host, Caroline Patrick, the founder and managing director of Snap Consulting and author of the book, The Critical Connection. How to drive unstoppable growth in your business. And I'm here to empower you with invaluable strategies for business success. For free tools, training and insights on developing and implementing successful customer strategies that drive growth, go to my website, SnapConsultancy.com. The leaders who know what their competitors don't will win.