2月19日

In 2014, Olaria launched Makeup Genius, a virtual makeup mirror app with over 20 million downloads. Estee Lauder's privacy lawsuit in 2024 brought virtual makeup back into the spotlight. The Ultra Beauty Scramble Lab is a high-tech model that uses AI for a virtual makeup experience. Many beauty brands are joining this trend. Users can try out products, compare before and after, and receive personalized recommendations. AI technologies like facial recognition and AR are used. Virtual makeup trials offer convenience and safety during the COVID-19 pandemic. Benefits include personalized testing, faster sales conversion, and no need to remove makeup. However, there are concerns about data security, bias in algorithms, and ethical issues. Virtual makeup trials will continue to develop with more intelligent functions in the future. Back in 2014, Olaria launched Makeup Genius, a virtual makeup mirror that can be used on the smartphone with more than 20 million downloads in its first year. A product that not only allows for dynamic makeup, but also boasts an all-to-all marketing concept. In the beginning of the new year 2024, Estee Lauder's Virtual Makeup 12 Privacy Lawsuit resulted in the Virtual Makeup 12, a controversial yet ever-popular beauty technology come back into the public eyes. But today, I'm talking about the Ultra Beauty Scramble Lab, a high-technology model that uses AI technology to give users a virtual makeup 12 experience. Currently, more and more beauty brands, enterprises, retailers, e-commerce platforms, and even social media are joining the attempt in the field. The categories of the virtual truth have gradually expanded from the factual makeup to here, new, profound, and other diversified categories. So, as so far, Scramble Lab functionality is considered. It just so happened that I invited my friend and asked her to try out Scramble Lab. So, now I'm going to ask her to tell me about the experience with it. Hello, everyone. I've tried the Glam Lab feature of Ultra Beauty, and I think it's overall okay. Although I think it's a bit difficult to match the basic cosmetic part of the product when I use it. But on the whole, it's still very useful for us users to choose the colors of the products. After all, it's very convenient for the consumers. In fact, the steps of the Glam Lab virtual makeup truth are to open the website or app, select the product you want to try, and then use the camera on your computer or phone to start the virtual makeup truth. At the same time, when you choose the color code of the product, it will recognize on the face of your camera, and the user can compare it before and after to see if they are truly suitable for the product. And the user decided to purchase the Glam Lab will also provide more information or evaluation about the product to help the user gain a deeper understanding of the product. And he also used the big data collection to develop the personalized recommendation for each user. So, how much do you think it is related to AI? In fact, AI trial makeup is involved in many beauty product category companies. For example, facial recognition, this AI technology is used to determine the location of a person's five senses and ultimately to match the product to the user's face in real-time camera. The second is AR. In fact, AR is currently the most common AI technology. On the virtual makeup trial, its principle is mainly through the camera real-time transmission of the human face and then the cosmetics virtual to the human face, providing an interactive virtual makeup trial experience. For a consumer, online shopping creates a distance between the consumer and the product. But on the other hand, it also reduces time for the consumer to make the decision. Do you have anything to say about this aspect? As the first three years have been in the COVID-19 period when the popularity of virtual makeup trial greatly increased, the biggest advantage was the convenience offered to users at that time due to the fear of viruses were empty. In the case of shops are closed, consumers can only buy products online. Glam Lab in this time is very useful. It provides a safe enough and give consumers a convenient environment. Next, let's talk about the benefit of virtual makeup testing. Firstly, the virtual makeup testing technology can meet the personalized needs of the user, such as different skin tone, style, and location. At the same time, it can also achieve the advantage of the fast makeup testing and no need to remove makeup. Secondly, we have now entered the era of the big data. And virtual makeup trials combined with the consumer behavior and experience will combine the sitting and sale conversion more quickly and shorter the sales circle. On the other hand, it also has a certain defect, such as environmental factor and the accuracy of the AI, the relative of the comfort of the virtual makeup effect, and the adaptability under different skin tone and the light condition. Moreover, it even involved some ethical issues, such as privacy and whether the collected data can be safely stored, which is very important things for consumer. Virtual makeup trials is required to record the face of the mobile phone consumers. So how to ensure the security of the data? How to ensure that the data will not be leaked or even used by third parties without permission? There is also due to the virtual trial makeup can actually try hundreds of products at the same time as long as the user is willing to not giving the user a lot of time to react. This technology of the consumer to start is not kind of the catalyzed emotional drives to buy, then beyond the range of the expectation of the consumer is in the table. Besides, how can we be sure that the groundwork AI algorithm is not biased? Can giving a different personalized service to people of different gender, age, and skin color be fair or impactful? In short, the virtual makeup trial technology currently is a big hit. But there are still some flops, such as a need to solve the technical and the user experience and other aspects of the problem. With the development of those AI technologies, virtual makeup trials will include more intelligent functions in the future, such as intelligent wealth guidance, wealth introduction, wealth recommendation, and something like this, which will to a greater extent achieve online exclusive shopping guidance functions. Virtual makeup trials will no longer be thousands to one, but will be based on the specific testing and personalized recommendations, matching more products suitable for the consumer, and restoring the real product experience to the greatest extent possible according to different end goals and products. And then that's all after this podcast. Thank you.