Phil had a deep connectio 1

Phil, who had a strong attachment to his running shoes, decided to start his own shoe business. He remembered his research paper on the running shoe market, where he learned that Japanese companies had successfully entered and dominated the American camera market with high quality and affordable prices. Phil believed that Japanese shoes could do the same in the American market, competing with big brands like Adidas and Puma. Taking a chance based on his college project, he decided to import Tiger Brand shoes from Japan and sell them in the USA. Phil had a deep connection to his running shoes, so he decided to venture into the shoe business. Recalling a detailed research paper he wrote during his MBA on the running shoe market, he noted that Japanese companies had disrupted the American camera market with better quality and lower prices. He believed Japanese shoes could similarly disrupt the American market and compete with giants like Adidas and Puma. Taking a risk based on his college project, Phil decided to import Tiger Brand shoes from Japan and sell them in the USA.