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Women commercials, featuring athletes like Caitlin Clark and Dawn Staley, were shown during the men's tournament alongside Haley Van Lif's Adidas commercials. This is a new development as it had never happened before. I had never seen, in prior history, women commercials run during the men's tournament. Caitlin Clark's commercials, Dawn Staley's commercials, they all ran during Haley Van Lif's Adidas commercials. They all ran during the men's tournament.